User Experience Design
The user experience is the consequence from usability, aesthetic, functionality and performance of a product. By the application of user centered design within these areas the user experience design creates the preconditions to arouse positive emotions and reactions in a user. Also previous knowledge and characteristics of a user play a role as well as the brand recognition or the context of utilization (surrounding and hardware).
With the user centered design your users not only efficiently reach their goal but enjoy using your product or service. This creates a strong brand loyalty.