services and methods

Analogy Study

Starting from a precise problem definition analogies are searched from different fields and backgrounds. The basis is the knowledge of all team members which is activated through creative sessions (e.g. brainstorming). After collecting various analogies the team evaluates them regarding their applicability. Finally the most promising solution process is applied to the original problem.


Analogy studies support the development of innovative solution processes or product ideas. They assure the customer company being ahead of the competition.