Personas

A persona visualizes a typical representative of a relevant user group in such vivid manner like a picture of a real person. A persona involves additional to general information such as tasks, education, PC-experience also narrative elements: name, photo, a slogan or quote and specific needs and goals. This makes the persona catchy and alive. Personas can be prioritized and undertake chief and minor parts in your company.

ADVANTAGE

Personas draw a clear picture of your target users, their characteristics and needs. Due to their vividness they enable the team to take up the user´s perspective and consider it along the project process. Additionally the communication about your users and their requirements is made concrete and simple throughout your company.