A persona visualizes a typical representative of a relevant user group in such vivid manner like a picture of a real person. A persona involves additional to general information such as tasks, education, PC-experience also narrative elements: name, photo, a slogan or quote and specific needs and goals. This makes the persona catchy and alive. Personas can be prioritized and undertake chief and minor parts in your company.
Personas draw a clear picture of your target users, their characteristics and needs. Due to their vividness they enable the team to take up the user´s perspective and consider it along the project process. Additionally the communication about your users and their requirements is made concrete and simple throughout your company.