Mood Board

Mood Boards are employed in Creative Sessions to gather inspiration and ideas for the future design of a product or brand. To create a mood board, one must collect as many samples as possible from different contexts on a specific topic that correspond to the ideas and the planned visual character of a product or brand.

These can be photos, printouts, texts and other elements that visualize moods, concepts and ideas. All samples are then arranged in one place so that a homogeneous, visual impression is created.

Good to know:

Mood Boards are made both in digital and analogue form - there are no real, creative limits placed on either of them! Working on a Mood Board together helps promote the vision for a project or brand within the team.