Customer Journey Maps

In today’s deluge of offerings only a customer-oriented business model can compete in the market. A round-the-clock positive user experience must therefore be the goal of any business.

With the help of the Customer Journey the entire experience of the users can be recorded across devices and channels as a kind of journey from the first to the last contact with the company. The special feature of the Customer Journey Map is the graphical representation of the information in a document.

Designing a positive relationship with the user is a multi-step process, and should be viewed within the firm as strategic management, involving all areas of the company.

Advantages

In companies where it is internally present, business-oriented thinking will break through. This way products and services meet the target group’s requirements. This helps ensure user loyalty to the company and product.