Customer Journey Maps

A Customer Journey records the process of a task or interaction or even the entire user experience across all devices and channels from the first to the last touch point with an application or company. The unique benefit to a Customer Journey Map is the visual representation of this information. It helps to identify gaps in the process, add missing functions or find potential for optimization within the user experience. Creating a positive relationship with the user is a complex process and should be viewed as strategic management involving all areas of the company.

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Only a customer-oriented business model can survive in today’s oversaturated market. Offering a consistently positive user experience must therefore be the goal of every company. With the help of a Customer Journey Maps, products and services reliably meet the needs of their target group(s). This helps to ensure user loyalty to the company and the product.