Adjective Association

Adjective Association is an association technique in which users assign adjectives to certain images or terms. This encourages them to freely express ideas and think in all directions. The associations indicate a mental connection between the terms that goes hand in hand with the user’s experience. Using adjectives reinforces and complements this implicit understanding. The combined terms can then help develop new approaches that lead to unique solutions of a given challenge. This method is flexible in use and proves fruitful at various points in the development process.

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Association techniques are easy and quick to deploy in the development of new products and product testing. Compared to regular brainstorming, they generate more ideas with greater innovative potential.