services and methods

Adjective Association

Association techniques encourage users to express ideas freely and think in different directions. Associations are conceptual connections which involve the users understanding. Adjectives strengthen and complement this understanding. The connections can be used to gain new combinations and approaches for problem solving.

Advantages

Association techniques can be applied quickly and with minimal effort in innovation processes and product tests. Compared to a general brainstorming this method generates more ideas with higher innovation potential.