The information architecture sets the focus on the organization of information. Key questions are which contents the product will involve, which structure these contents underlie and where information could be located best in the product. Furthermore the definite labeling of contents and their order in an appropriate navigation is an important part of the information architecture. At that the information architecture always follows the principles of usability and user experience.
A clear and reasonable information architecture composes a big part of the usability of a product and prevents long distances to the searched information. On the basis of good information architecture the structured development of content can build up.