Focus Group Discussion

Focus Group Discussions are a qualitative method in which a group of participants is interviewed together on a specific topic. This interactive setting allows the collection of opinions, preferences and experiences about a product or service. Focus groups are especially suited for obtaining diverse perspectives and analyzing group dynamics. The result is a multi-faceted view that supports the development of user-centered solutions. In a multidisciplinary context, focus groups play a crucial role in helping all stakeholders to engage and better understand the needs and preferences of the target group.

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Focus Group Discussions can be conducted face-to-face, remotely or in hybrid settings depending on individual preferences and logistical circumstances. They are particularly useful for capturing ambivalent opinions and collective assessments. After conducting one or more Focus Group Discussions, the findings are analyzed, patterns identified and recommendations for action derived from the opinions and ideas gathered.