services and methods

Card Sorting

Card Sorting is a qualitative method in which users sort and prioritize physical or digital cards that contain keywords, information or elements into thematic groups. This process reveals how users create mental models and organize information. This method is often used to improve on the information architecture of websites or applications and to optimize usability. In terms of crossfunctionality, Card Sorting plays a central role in the development of effective navigation systems and user-centered information structures.

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Card Sorting can be carried out in remote and face-to-face settings. The evaluation of the results includes the analysis of sorted groups, the identification of patterns, and deriving recommendations for optimizing the information architecture.