Brand Experience Design
For customers brand values are rather reflected in every single interaction with a brand – be it product, platform, packaging, rooms, interfaces, hotlines or tweets. A company has to ensure, that all these moments leave positive impressions and feel throughout enjoyable and engaging.
In order to design for a brand experience it is essential to think less in single touch points than rather in a holistic appeal. D-LABS offers the services which in their entirety shape a brand experience like for example interaction design (branded interactions),__ visual design, service design__ and process design.
Impression – ‘I like what this brand has to offer me’
Interaction – ‘This brand does what it says’
Responsiveness – ‘This brand responds to my needs’
Resilience – ‘This brand cares about our future’