29. 06. 2020

How the Thermomix® made us cook…

What was our goal?

The Cookidoo® web app is the home base of all recipes for the Thermomix® by Vorwerk.
The app helps to research and organize recipes. We supported Vorwerk’s international team in the conception, creation and implementation of the Cookidoo® online platform.
Doing so we wanted to achieve a uniform look and usability for organizing recipes on all available platforms like the web app, native app and the Thermomix® device itself.
Special attention was paid to the web app, which is also used to prepare weekly menus and shopping lists.

How did we proceed?

It was really exciting to get to know the famous and often discussed device and to gain personal experience of its usability. Of course, we introduced the Thermomix® to our colleagues and families and provided them with borscht, fruit dream with chocolate crumbles and beet root smoothies. Through cooking and talking with them we learned a lot about their expectations of the Thermomix® which ranged from a simple mixer to a voice recognition interface à la Enterprise.

But how was our further process? After an initial analysis of the existing website, we gained insights into existing problems, then we developed first prototypes with fixed usability issues. For this purpose, we redesigned the navigation structure and visual guidance to evolve the users understanding of the recipe sorting on all corresponding devices.

In a self-contained system we iteratively planned and designed the categories “organizing”, “planning” and “shopping”. During this process it was really important to coordinate our ideas with the international team. For this exchange we used digital collaboration tools like Invision for prototyping, Overflow for user flows and confluence for documenting our user stories. The pixel- perfect design of the interfaces was jointly managed and implemented using a “living styleguide”. This made it possible to ensure high design quality and design fidelity for all designs that were created in different teams.

What was the result?

With the release of the new Thermomix TM6® the improved version of the Cookidoo® web app was released and enhanced the user experience of planning and organizing on all devices. But not only that. Because of the international collaboration we could discover new tools and work with them. We met inspiring people and gained a lot of experience in further developing an exciting and legendary product.

by Team
Digital Experience Design


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