services and methods

Whose life is it?

At the execution of “Whose life is it?” the team answers qualitative questions regarding a strange or fictous person. The basis is a collection of photos from the daily routine of the person. The photos show situations, surroundings, objects and people without showing the person itself. For the team it is about to give possible answers to invisible issues at the basis of (only) visible information. Questions can for example be “Which routines and rituals do you find in the everyday life of this person?”, “Which car could this person want to drive?”, “What media could be consumed in this household?”. This practices the imagination how the developing product or future service could be integrated into the daily routine of the target group, respectively how it should be designed.


This training rises the participant’s awareness for the importance of empathy and observation, without replacing the identification of real user’s requirements and their needs.